Thanks largely to a certain soft drink company and “McSomebody or other,” “upsizing” is now common place around the world. However it can potentially have a negative impact on your business and must be considered with caution.
Before blindly joining the “super sized” masses, or even if you have, you must ask yourself and some of your customers a few fundamental questions to ensure you have your offer right. For example, if you sell cola in 16oz glasses as opposed to 10oz will the customer want a second one? – in short are you damaging potential second sales for a little more on the first round?
Similarly, it is no use increasing the size of your optics to 35ml, increasing the price and believing you have increased your turnover if you have either got the larger measure wrongly priced, or if by doing so you stop your customers buying a second 25ml measure at a potentially higher, overall price/revenue/margin.
This is not to say up-sizing is a bad idea, clearly it is a great idea providing your customers go for it and you are improving (or at least protecting) your margin and your takings. Do yourself a favour though, if you do decide you want to upsize ask your stocktaker to check that you have priced the larger portion properly, thus maintaining your margin and ensuring you are not sacrificing second sales.
Improve or at Least Protect, Your Margins and Profits.
